Moschino occupies an important position on the international fashion stage, complete with its own history, consistency and continuity. The Moschino, Moschino Cheap and Chic and Love Moschino, creations make their mark by expressing its creativity that makes irony and elegance its strength through the reinterpretation of the classics.
Starting with the F/W 08-09 pre-collection, the Moschino Jeans label changed its name to Love Moschino which better expresses its intrinsic nature.
Rossella Jardini has been Moschino’s Creative Director since 1994. Responsible for the brand image and style, Jardini fulfils the role of “creative witness”, keeping the stylistic and philosophical approach alive following the death of Franco Moschino (on 18 September 1994), with whom she collaborated from 1981.
Alessandro Varisco has been the Managing Director since April 2009.
The owner of the Moschino labels is Moschino SpA, the company which was acquired by Aeffe SpA (producer of Moschino since 1983) and Sportswear International SpA (SINV HOLDING S.p.A. since 2006) in 1999. Moschino SpA carries out its brand management, licensing agreement activities, communication and coordination of the commercial policies autonomously. In 2007, Moschino SpA signed an exclusive agreement with con Scienward International Holdings Limited for the franchising and distribution of its products in the People’s Republic of China (excluding Hong Kong and Macau). The 10-year agreement provides for the opening of 40 stores (22 in the first 5 years of collaboration) and the exclusive distribution of Moschino brand clothing lines beginning with the S/S 2008 collection. Moschino SpA also announces its 5-year renewable agreement with Allison for the creation, development and worldwide distribution of the new Moschino Eyewear collection, and the signing of a 5-year agreement (renewable for another 5 years) with the Binda Group for the manufacture and marketing of watches and for the very first time of the jewellery collection licensed with the Moschino CheapAndChic brand. The new collection of Moschino Helmets was presented to the world for the first time in November 2007, during the EICMA show. These helmets were the result of a collaboration between Max Safety Fashion helmet manufacturers and the Moschino fashion brand.
In October 2008 Moschino SpA and Altana SpA, leading company in the children’s clothing sector, announce the signing of an agreement for the creation, development and world distribution, for five years renewable, of the Moschino boys’ and girls’ collections. The collections, whose creative aspect remains at Moschino, will be aimed at three age groups: Moschino Teen for ages 6 through 14; Moschino Kid for 12-18 months to 6 years; and Moschino Baby from 1-3 months to 2 years.
On the 25th February 2010 the hotel “Maison Moschino” inaugurated in Milan at Viale Monte Grappa 12. Situated in a neoclassical building that was once the city’s first railway station and is now at the heart of what is becoming the modern centre of 21st century Milan, Maison Moschino is the splendid result of a design project supervised by Rossella Jardini in cooperation with Jo Ann Tan. From April 1 to 30, 2010, the famous GUM department store in Moscow, whose long façade faces Red Square, will host “Inside Moschino,” a retrospective following the Italian brand through the years, from its foundation to the present day. A declared celebration of Moschino’s evolution from its beginnings until the S/S 2010 collection, told through its clothes and accessories, ad campaigns and boutique window displays.
In July 2011 the company collection was presented at the catwalk of The Brandery fashion show in Barcelona.